Sunshine Apples

QUESTION No. 1

Discuss the macro environmental influences on blitheness Apples.

The organisations macro-environment consists of half dozen major forces that shape opportunities and pose threats to the organisation: demographic, economic natural, technological, political and social cultural (Kotler et al., 2001). These factors are less controllable by an organisation but affect the consumers expects as wellspring as the marketing managers decisions over the marketing mix variables. Therefore, Sunshine Apples must monitor the macro-environment. In the monitoring of the environment, the company exit find fads, trends or mega trends. These fads, trends and mega trends shape opportunities and pose threats, to which the firm must response.

1.1.         Demographic

The demographic environment is of major interest to marketers because it involves people, and people recognise up market. By looking the demographic environment, Sunshine Apples notify see the trends of the Australian cosmos growth, Australian aged creation structure, Australian geographical shifts in population, ethnic diversity, educational groups and business firm pattern.

The population growth

Australian population has kept growing during 1998-2003. The increasing population is mainly contributed toward net overseas migration. According to Australia Bureau of Statistic, Australian population will still have significant build up in next decade. The increasing population will farm/bring the increasing demand of food.



Therefore, there will be some opportunity, especially for the food producers. Sunshine Apples will need to raise the quantity of output apples to be able to bring home the bacon the increasing demand (see appendix 1-5).

The aged population structure

According to Australian Bureau Statistic, between 1901 and 2001 Australias population aged 65 eld and over has notable increase from 4 percent to 12.7 percent. On the other hand, the proportion of aged less than 15 historic period population fall from 35.1 percent in 1901 to 20.3 percent in 2001. This reflects Australias population structure is throwting aged (ABS, 2004).

Kotler (2001)...

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