INFLUENCE OF ARAB CULTURE ON ADVERTISING

1. INTRODUCTION

1.1 DEFINITION

Advertising is any paid form of non personal presentation of idea, goods, or serve by an identified sponsor.

1.2 BENEFITS OF ADVERTISING

1.2.1 ECONOMIC BENEFIT OF ADVERTISING

Advertising toilet be a useful tool for sustaining honest and ethically responsible competition that contributes to economic growth.

1.2.2 BENEFITS OF POLITICAL ADVERTISING

Advertising contribute to democracy by informing people about the ideas and policy proposals of parties and candidates, including new candidates whose are not previously known to the public.

1.2.3 CULTURAL BENEFITS OF ADVERTISING

Advertising get under ones skin impact on media by supporting material of splendid intellectual, aesthetic and moral quality presented with public interest in view. Also, ad motivate people to act in charge that benefit themselves and others.

1.3 THE trauma DONE BY ADVERTISING

1.3.1 ECONOMIC HARM OF ADVERTISING

That take ons by misrepresentation and holding relevant facts. Good warning for that is advertising for brand and by create ineluctably for items and services people dont need.

1.3.2 HARMS OF POLITICAL ADVERTISING

Political advertising seeks to disfigure views and records of opponents and unjustly attacks their reputation. This happen when advertising appeals more to peoples emotions and base instincts rather than to reasoned comprehend of justice.

1.3.



3 CULTURAL HARMS OF ADVERTISING

This happen by ignoring the educational and social needs of certain segment of hearing advertising changes believe and manner of some audiences.

2. ADVERTISING AND ARAB ARTS

2.1 ADVERTISING AND DISCOURAGE

There is relationship between advertising and Arab arts which make them inter text in many an(prenominal) meaning and ways. By objective of stimulating and convince we open up the inter text between advertising and discourage.

Marker of advertising in Arab countries depend on discourage and interact audience to go on them buying a product or trying a service they advertise it.

They use many strategies to attract audience to...

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