Human Resources and Management Stratergy

Analyse two potential benefits of prohibited and About plcs current cheeselike Human Resource Management strategy. Human Resource Management Strategy is the process of making the best use of an Organisations employees in roam to earn its human resource objectives. A soft HRM strategy recognises that the workforce ar a valuable asset to the business and be crucial to achieve the organisations objectives. Soft HRM has many benefits to Out and About plc- its main benefit is to improve faculty motivation.Out and About plc has specifyn this in many ways. Firstly, entirely supply are on permanent contracts providing them with great security. This allows for the workers to provide a greater level of commitment to Out and About plc as it is their major career. This greater level of commitment will in turn produce greater labour productivity as workers who feel loyal and dedicated to a caller-out will have a much more enthusiastic and hardworking approach as opposed to a worker wh o does not feel greatly involved and concerned of the companies on goings.Furthermore, permanent staff are more likely to commit to training in order to acquire skills that can salary increase their career- which will again benefit the company. However, it is important to consider whether or not permanent contracts should be used for ALL staff as some groups of staff will most likely not be required at all times. Working in shifts could increase labour productivity as workers are more likely to be fresh and more focused on a job in comparison to a member of staff who is to go through the motions on a daily basis.Also, permanent contracts for all staff would be a lot more costly than using temporary staff. Out and About plc will need to decide which staff require permanent contracts and which do not to see any benefits financially. Secondly, the companys current statistics show that the average staff age is 45 and that the labour turnover is 5 percent (which is substantially below the industry average of 18 percent). This could indicate that staff are loyal and enjoy working for the business. Therefore it is good to question why a change needs to be implemented when staff are clearly happy.Also a labour turnover of 5 percent is not something which Out and About plc needs to worry about, however it is important to realise that ever-changing the HRM dramatically (form soft to hard) could also affect the labour turnover dramatically. Q2) What do you consider to be the most important influence on Lisas selling plan? Justify your view. A foodstuffing plan consists of setting marketing objectives and deciding upon the strategy needed to achieve them. There are many influences on Lisas marketing plan. Firstly, I believe that the operational issues such as location of shops and the availability of suppliers will be of great importance.The passage states that As wholesome as selling leading brands such as Salomon, Quiksilver and ONeill, Out and About plc will also sell a range of own sound out clothing. This means that the 25 new out of town stores will be heavily reliant on these other brands. Therefore, it is vital to gain information and explore on the suppliers and how reliable they are. If this research is not done efficiently, Out and About plc could find that they have low levels of stock which could result in unsatisfied customers and the misadventure of a bad reputation.Furthermore, the location of the shop is vital as it interlinks with the first problem of suppliers. If the shop is far from the supplier it will be more problematical and take longer to deliver items which will cause great inefficiency. Another reason that the location of shops will be important is because the market in itself is somewhat niche therefore the shops will need to be placed in fairly busy areas like town centres as if they were on quiet free places they will see very little business.Secondly, it is key to note that competitors such as supermarke ts Argos and JJB have already affected Out and About plc current market profits have declined by 15 percent. Building your way up in a relatively niche market is extremely difficult, especially with well known large stores such as JJB competing. Therefore it will be important to ensure that, Out and About plc maintain competitive expenses and high attribute products.The competition needs to be closely reviewed for example, if Argos sells a camping jacket for cheap Out and About plc will have to emphasise that the slight price difference is due to quality and design. Lisa will have to heavily promote what makes, Out and About plc different to Argos and JJB and why consumers should choose them over a honourable brand. The above has only discussed (in my opinion) the two major points of the influencing factors of Lisas marketing plan however, there are many more. A key influence would be the reply of the new target market.If the target market are to decide that the cheaper al ternatives are more suited towards them Out and About plc will have failed to create a successful business. I believe this factor is most logical as Out and About plc are almost trying to change a previously known cheap business to a higher upmarket business. However, this means they wont be appealing to the same consumers this consumer market is much smaller than the aforementioned. We can also question whether or not sufficient market research been carried out upon which to base their strategy?