Study of Brand Loyalty Towards the Organized Retail Stores

Insights into Indian English f up to(p)alization and Drama Edited by Capt. Dr. Arvind M. Nawale rile -An donnish Consortium Publication ISBN no 978-81-921254-3-5 Aspects of Campus refreshed in Makarand Paranjapes The vote counter A Novel Shridevi P. G. The vote counter A Novel is the well-known critic Makarand Paranjapes de that sm machination, published in 1995. It is a mishmash of s invariablyal stories woven together and presented to us from view-points of several writer-narrators or char modus operandier- narrators.This apologue has attracted considerable sake in the academicians beca exercise of the bizarre narratology of the impudent which is different from the rest of the Indian cleans written in English. The novel is experimental, and breaks extraneous from the conventional methods of story-telling utilise in Indian English manufacture. Through prohibited the narrative, the readers notice that at that place is little attempt to create an phantasm of realism or naturalism. 1 With the use of multivoiced and polyphonic narration, as in the colossal epics Ramayana and Mahabharata, the writer tries to relocate himself with the ancient Indian tradition of the narratology. The story of the novel can buoy be divided into three briny threads The first is the story of Rahul Patwardhan, proofreader in English at Asafia University, Hyderabad who is hurt from creative schizophrenia since his childhood and, in the process has a libidinal deepen ego, Baddy. The second is the story of Badrinath Dhanda, who rise ups out of Rahul d unmatched emanation. The utmost thread is that of the movie script, Manpasand. Campus novel is a cast of novel which originated in the West except is emerging as a precise prominent sub-genre in Indian English Fiction.As David Lodge, a well-known practiti aner of this sub-genre opines, Campus Novel is mainly bear on with the lives of University professors and junior t individuallyers. 3 The present report attempts to explore the flavors of campus novel in this novel. The novel centers around Rahul Patwardhan who is a proofreader in English at the Asafia University, Hyderabad. His reputation as a referee is displayed when he meets his foreland of the discussion section in the novel. The Head of the Department does not doubt him when he lies asking for leave for four days on the pretext of illness and reading take overs it.This is because, this sheath of aberration was a late outgrowth in Rahuls character, and is therefore inexplicable to the Head of Department. The author presents the characteristics of a dear(p) lecturer through Rahul Patwardhans character. He is responsible nearly his duties as a lecturer . tomorrow was Monday. I had to teach. It was the first gear of a new week. I couldnt have to have a very late night instantly. precisely concourse him tomorrow would screw up Tuesdays schedule. TNAN 67 His anxiety to comp allowe the syllabus is besides depicted in the n ovel.He abstains from listening to the bloodthirsty details of incest when Badrinath is narrating his story. When Badri goes on describing how the ugly women be better partners therefore the beautiful peerlesss, Rahul is futile to contribute his view as he is a loyal husband to Neha and thusly had slept wholly with her. It is the curiosity generated in him by his literary sensibility or on humanitarian inclination that he expresses his hankering of meeting prostitutes. He thinks, What were these women like? What did they tang? What was the meaning of their livesI was interested in getting to see them at death quarters.I told myself I didnt want the put forward, but sole(prenominal) the experience of meeting a prostitute, of talking to her, getting to know her. TNAN 168 Rahul at one time revolts at Badris mention of co-habition with college girls. For promised lands sake, Badri, I teach them myself. You neer know, he continued, you may all the same meet one of your scholarly persons Please, Badri, stop it. TNAN 168 This discourse indicates Rahuls strong professional ethics. He has in addition followed certain principles in bearing which are unfortunately jettisoned after his supporter with Badri.He leaves a circulate of food on his table, much against his principle of not waste food He jumpstarts lying and go ons community believing it easily He consumes beer He cohabits with a prostitute. This shows that he had been morally corrupted to a certain extent. This task of change Rahul had been attempted several times by Baddy but all of them had been prove fruitless. But geezerhood later Badri proves successful in this. The Novel sk etceteraes Rahuls academic happen and his strict regimen for his Ph. D. , stop sooner conspicuously. He would religiously enter the library every morning and work bowl the blushing, often skipping his lunch.Sometimes, I wondered if I would ever get out of the library alive. I mean, I was losing all sense of time. I thought to myself that one day they would find my bones in the musty corridors, resting just aboutwhere among the shelves full of arrests. TNAN 75 He describes his guide as a cool guy whose aphorism was Do what you like, but show me the final draft in spite of appearance five age. TNAN 75 The under note of sarcasm does not go unnoticed in this literary argument which highlights the negligence or failure of some guides to train their research scholars. The procedure of Ph. D. degree is also briefly explained.He says, My five eld in Hyderabad passed. I submitted my thesis in October 1986 the viva was held next year in April. TNAN 75 The whole description of this large-minded reminds one of Saros Cowasjees novel Goodbye to Elsa where alike(p) kind of description of the research methodological analysis is found. Rahul also writes an introductory guide to fiction entitled Indian English Fiction Theory and Practice the first five hundred copies of which are sol d out in six months and it accordingly goes into second edition. The coitus between colleagues also forms an important aspect of the campus.Here this is displayed through Rahuls relationship with Raghavan. Their addressing each other with abusive words indicates their intimacy. both were doing doctoral research. Though Rahul is younger of the two, he had got the job before Raghavan and thus was technically fourth-year to him and which made Raghavan g winoble. We were, in a sense, rivals, but had never stopped being friends. TNAN 148 One interesting point found here is the absence of professional jealousy which is very common among colleagues and which is found in most of the campus novels like M.K. Naiks Corridors of Knowledge, Ranga Raos The Drunk Tantra, Rita Joshis The Awakening A Novella in Rhyme. Students are the undeniable and the most significant aspect of campus novels. scour in this novel, the port and misadventures of bookmans are portrayed in an amiable way. Rahul presents two sets of students his classmates when he was studying and his students, after he becomes a lecturer. Rahul joins Tambaram College, which had a history of 150 years but had become a semiwild campus with the kind of behavior of the students.Music and drugs were the two things which dominated the college. Bunking classes, acting wild, breaking rules, and doing the unconventional thing were considered hip. at that place was nothing worse than being a good boy it was the most slimy way to live. TNAN 55-56 The students think of themselves as the lost generation, Indias equivalent of the hippies. The senior students spent most of their time roll of tobacco and listening to music. The mention of a boozy brawl among students is made in such(prenominal) a way that it is not very uncommon in colleges. In one such quarrel a student was stabbed.An instance of suicide committed by a student is also pictured. He had consumed downers and jumped off the top floor of the outside(a ) Students Hostel because he had stolen a great sum of money from one of his friends and had pursy it all on drugs. With these instances the novelist seems to be indicating the wishing of discipline and control among the students. The novelist then describes the tipsiness bouts of the students and the way they acquired booze. The first of the two shipway of getting booze was through mortal in the Air Force charge which was preferably near the college.When this became much tricky by the Commanding Officers instructions, the students were left with the second and the more rear endbreaking way. The students would travel five long hours to Pondicherry and would skulk about the beaches the whole day, drinking and garrulous continuously on all sorts of topics. They would then take the night bus back with one or two bottles of rum with them. They would try to trick the cops by utilise a very cheap purse and keeping it outdoor(a) from themselves. So that even in a surprise substantiation they wouldnt get caught.And if by chance they get caught redhanded, they would simply give it away to the cop so that he would let them go. The students did not even hesitate to start visiting- a word used by the author for visiting a prostitute. And they were available right outside the college provide after dark. About affairs, the writer says that only rich guys could afford them by bountiful expensive gifts to the chicks from the womens college. Love affairs are an indispensable aspect of the campus and so forms one of the aspects of campus novel. But most of the campus novels prove a very frank preaching of sex. few examples are- Saros Cowasjees Goodbye to Elsa, K. M. Trishankus Onion Peel, Rani Dharkers The sodding(a) Syndrome, etc. The Narrator also depicts sex quite freely. The novel abounds in adulterous relationships, child abuse, incest, sodomy, mental adultery, voluptuousness and sodding(a) love. Rahuls students are brought in only in one scene but this one episode reveals a lot about the students of the present generation. When Rahul enters 15 legal proceeding late to the class, giving the reason that he had a late night, some students giggle taking his words as an interpretation of a private encounter.Many students had left for drinking chocolate not to return to the class. Their lack of attention and audacity is expressed in the words-Oh Sir, they went of for deep brown when you didnt show up until ten-fifteen. TNAN 96 and todays teachers also seem to accept this kind of behavior. The novel can also be considered Crit-Fiction. Crit-Fiction is a kind of novel which is written by a lecturer or a professor. In the recent years many professors have started written material novels. A few examples of such Indian writers are Manju Kapoor, M. K. Naik, Amitav Ghosh, Anita Desai, Meena Alexander and others.As Elaine Showalter puts it, the novelist before pen his novel should create or estimate a world which has some kind of logical relation to the real world, within which he can explore the themes that interest him through the narrative. The university or college provides such a world ready-made a undersized world which is a kind of microcosm of the bigger world. An authors composing get out be realistic if it is inspired by his experience. The author Makarand Paranjape has been able to write about the campus so lucidly because he was a professor and has the first-hand information about the aspects of campus.It is quite interesting that in the novel The Narrator, the protagonist, Rahul Patwardhan is also a lecturer and he besides is a writer. Finally one cannot afford to overlook the very unique and ennobling theme of the novel which is the difficulty of writing a work of art. Rahul had such an encompassing knowledge about the narratology or the art of the narrative, that he had become an inhibiting influence on Baddy, the other half of his split personality, as he shot down Baddys attempts of wr iting narratives. I knew too bloody much about the theory to let even my imagination do the substantial writing. TNAN 75 He discusses his difficulty with Dr. Jenny OSullivan, a visiting British Council scholar, who had come to visit Hyderabad, researching on a book to be set in India. I am too critical I cannot get to put pen to makeup without scratching out what Ive written. TNAN 258 By OSullivans suggestion, he finds out the solution Every attempt at creation is founded upon a similar act of deconstruction. Writing, thus, is a cruel activity. Before one writes one had to give birth to a writing self.This is the self which will then invent characters, situations, and themes. TNAN 269 The novel The Narrator A Novel has many aspects of campus novel in it like the kind of life break by a lecturer, his loyalty and elaboration in his academic pursuits, his struggle to promote substantial literary works, his relations with his colleagues and students the behavior of the students, their misadventures the lavish lifestyles of students who are not condition either by the parents or the regimen in the college, their love affairs etc. re delineated in a very conducive way. The protagonists views both as a student and then as a lecturer are involved in the novel. Makarand Paranjape has been able to throw sufficient light on all these aspects of campus life as he has been a professor and very well-acquainted with the campus. So with the points discussed so far, The Narrator A Novel can be considered a campus novel. plant Cited 1.Rahul Chaturvedi, Self as Narrative in The Narrator A Novel A Narratological Perspective, The Criterion An International journal in English, ISSN 0976-8165 Vol. II. -Issue 1, 2011. 2. http//www. makarand. com/reviews/ReviewsofTheNarrator. html. 3. http//is. muni. cz/th/66512/ff_b/Bakalarska_prace_24. 4. 2006. doc 4. Makarand Paranjape, The Narrator A Novel, (New Delhi Rupa & Co. 1995), Hereafter cited as TNAN with page nos. in parenth eses. 5. Showalter, Elaine- Faculty Towers The Academic Novel and its Discontents Oxford University Press, 2005.