Case Study: Ruth’S Chris - The High Stakes Of Int

Case Study: Ruths Chris - The High piece on the line of International Expansion EXECUTIVE summary Our 2005 Annual Report advised stakeholders more or slight an accelerated resurrectment plan for expanding Ruths Chris terpsichore step through both company-owned and franchised locations. It is now June 2006 and our Q4 is due at the abate of the month. Our Board of Directors and sh atomic number 18holders are anticipating plans for expansion. Our five most youthful franchisees cave in the rights to develop stark naked restaurants, un slight their grosss will non be posted until 2007 Q1. I unravel developed a collar phase strategy to ascertain Wall Street and new shareholders of our growth potential. Failure to develop these plans will result in low revenue growth, trim back stakeholder confidence, decreased share honor and the possibility of not clashing agreed IPO terms. find out ASSUMPTIONS The 2006 recession leaves less money for discreti onary spending. We lost revenue in 2006 from a temporary restaurant closure in New siege of Orleans due to Hurricane Katrina. High inflation, high commodity costs (specifically beef, deliver and seafood) and fluctuating gas prices make it tricky to maintain latest restaurant pricing which will profess profit and sledding statements.

Over 12% of Americans are senior citizens and the cities with highest saturation are San Francisco (14%), Philadelphia (12.7%) and New York (11.9%). Five new franchises have the rights to develop restaurants (in the US market). Many top prospective countries soon do not allo w the importation of US beef. This is believ! ed to be a policy-making (rather than a cultural) variable and could change speedily due to the worldwide trend towards free trade. Data on how often people dine out or their family relationship toward US brands is not currently available. The success of other US casual dine restaurants in a target pastoral might be a good indicator of how its citizens sprightliness toward US restaurants. line OF ISSUES Immediate Issues: There is limited time...If you trust to get a full essay, order it on our website: OrderCustomPaper.com

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