Easyjet case study

EASYJET

CASE STUDY

Contents:

I.         Introduction

Question One

II.         T he business environment in the air lane industriousness in 1994

III.         Evaluating attractiveness of the market using look

IV.          digest of the hawkish environment through Porters louver forces in 1994

V.         STEP in 1998-1999                                    

VI.         Analysis of the competitive environment through Porters five forces in 1998-1999

VII.         Industry Cycle

VIII.         Boston Consulting Group Strategic environments matrix

EASYJET

CASE STUDY

Contents:

I.         Introduction

II.         T he business environment in the air duct perseverance in 1994

III.         Evaluating attractiveness of the market using STEP

IV.         Analysis of the competitive environment through Porters five forces in 1994

V.         STEP in 1998-1999                                    

VI.         Analysis of the competitive environment through Porters five forces in 1998-1999

VII.         Industry Cycle

VIII.         Boston Consulting Group Strategic environments matrix

Introduction

The attractiveness of the calculate airline sphere of influence changed considerably between 1994, the year forego easyJets launch and 1998-9 by the time easyJet and several other cypher airlines were operating in Europe.



The attractiveness, or potential profitability, of the airline industry as a whole in 1994 and the budget sector in particular, should first be considered in found to wonder the issues Stelios Haji-Ioannou was facing when entering the industry. By 1999, the competitive environment inwardly the budget sector had been transformed and the strategies required to remain paying needed to be looked at closely.

Question One

The business environment in the airline industry in 1994

Prior to the deregulation of the European airline industry, national airlines had benefited from a protected position and some swag carriers had operated in monopolistic or oligopolistic positions on key routes. British Airways, KLM and Swiss Air for example had developed hub and spoke trading operations centred in London Heathrow, Amsterdam and Geneva respectively. EU formula in 1992 made...

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